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Digital Marketing Course


Digital Marketing Course in Chennai

In this day and age, the success of most businesses has been attributed to their presence on the internet. Companies, as a result, are investing enough funds in Online marketing campaigns to lift their business fortunes. With these new developments, digital marketing platform continues to grow rapidly with new opportunities and challenges for marketers every day. However, individuals are taking digital marketing courses to help them understand online behavioral advertising and deliver proper advertisements for their companies.

digital-page-imgWe at AIMIT ACADEMY will offer you a digital marketing course in Chennai designed to help you undertake these online marketing challenges. We educate our students on activities such as Social media campaigns, SEO, Email marketing and PPC among others. Once you have finished the course, there are plenty of digital marketing jobs because companies are looking for employees who will handle SEO and other online marketing activities. You can be assured that the Digital Marketing course in Chennai by AIMIT ACADEMY is affordable and provides the qualitative services needed to succeed in online advertising.

Our Syllabus

Digital Marketing and SEO Basics

  • What is Digital Marketing
  • Factors to measure advertising performance
  • Digital marketing channels (SEO, SEM and SMM)
  • How the search engine works
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • Panda, Penguin, Humming Bird update
  • Latest search updates and predictions

Google Webmaster Tools

  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestions
  • Url parameters (Dynamic Sites only)

Keywords Research and Analysis

  • Introduction to Keyword Research
  • Business analysis process
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List

On-page Optimization

  • Google website guidelines
  • Fundamental On-page Factors
  • Site speed analysis
  • Importance of Domain Names
  • File name Optimization
  • Static Vs Dynamic File Optimization
  • Url Parameters in GWT
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Anchor Links Optimization
  • Image Tag Optimization
  • Creating HTML and XML sitemaps
  • Robot.txt and its importance
  • URL Redirecting Techniques using .htaccess
  • Custom 404 Error Page

OffPage Optimization

  • Introduction to Offsite Optimization
  • Submission to search engines
  • Google Link Scheme guidelines
  • Linking Building Methodology
  • Types of Linking Methods (One Way, Two Way and Three Way Links)
  • Links Analysis Tools
  • Directory Submissions
  • Social Bookmarking
  • Local Business Listing
    • Importance of Local Listing
    • Submission to Google Places
    • Ranking on Top of Local Results
    • Factors for Local Rankings
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Press Releases
  • Social Media Marketing Techniques
    • Facebook
    • Twitter
    • Google+

Penguin Recovery Process

  • How to know whether we are hit with update
  • Tools for generating link reports
  • Link pruning process
  • Disavow Tool

Reports and Management

  • Website Position Analysis
  • Website Monthly Reports
  • Paid Tools for monitoring SEO campaigns

Google Analytics

  • Installing Analytics in Site
  • Generating Reports
  • Goals and Conversions

Website Monetization

  • How Adsense Works
  • Adsense Guidelines
  • Website ideas for online earning
  • Understanding Adsense dashboard
  • Different types of payment model (CPC and CPM)
  • Types of Ad Formats
  • How to choose correct ad formats
  • How to select profitable niche
  • Tracking multiple website with channels
  • Blocking competitor ads on our site
  • Reporting and Analysis
  • Integration of Adsense with YouTube Channel
  • Linking Adsense with Analytics
  • Other Ad Networks
  • Affiliate marketing networks

Search Engine Marketing (SEM)

Introduction to Search Engine Marketing

  • Benefits of Search Engine Marketing
  • Adwords Vs. Microsoft Ad center
  • Types of Search Marketing (PPC, CPM and CPV)

Introduction to Google Adwords

  • Account Creation
  • Billing Types
  • Adwords Interface
  • Basic Adwords Terminology
  • Recent updates in Adwords
  • Account structure in Adwords
  • Limits in Adwords

Campaign Setup

  • Types of Campaigns
  • Search , Display, Search & Display, Online Video
  • Location Settings and Advanced Settings
  • Language, Networks and Devices
  • Bidding Strategies
  • Budget Settings
  • Schedule: Start date, end date, Ad scheduling
  • Ad delivery and Ad Rotation

Ad Group and Keywords Setup

  • Ad groups Structure
  • Example Ad groups
  • Keyword Match Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keywords Bidding

Ad Format and Guidelines

  • Structure of Ad
  • Character Limits
  • Landing Page Quality
  • Keywords in Ads
  • Guidelines for Ads Creation
  • Restricted categories

Ad Extensions

  • Location
  • Product listing ads
  • Site links
  • Call
  • Social
  • Dynamic search ads
  • App
  • Reviews

Campaigns, Adgroups and Keywords Dashboard

  • Quality Score and Ad Rank
  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Labels
  • Automate Rules
  • Keyword Diagnosis
  • Dimensions Tab

Display Network and Video Campaign

  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Types of Targeting
  • Automatic Placements
  • Manual Placements
  • Topics and Interest
  • Remarketing
  • Ad Formats for Display Network
  • Display Planner Tool
  • Contextual Targeting Tool
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Cost Per View (CPV) Bids
  • Type of YouTube Ads
  • Audience and Auto target Tab

Adwords Tools

  • Opportunities
  • Change History
  • Conversions
  • Google Analytics
  • Account Access Levels
  • Google Merchant Center
  • Keyword Planner
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center

Social Media Optimization

Social Media Optimization

  • What is Social Media
  • Benefits of using Social Media
  • Social Media Strategy
  • Social Media Metrics in SEO
  • Facebook Optimizations
  • Twitter Optimizations
  • Google Plus Optimizations
  • Linkedin Optimizations

Social Media Marketing

Facebook Marketing

  • Facebook Account Setup
  • Different options on Facebook (Profiles, Pages, Apps and Groups)
  • Facebook page setup
  • Using Graphics on FB
  • Managing the Facebook Page
  • Content Creation Strategy
  • Types of Posts
  • Facebook Traffic Insights
  • Generating Likes and Shares
  • Implementing Facebook Share Button
  • Implementing Facebook Like Box
  • Implementing Facebook Comments in Site
  • Facebook Groups
  • Sponsored Posts in Facebook

Twitter Marketing

  • Benefits of Twitter
  • Profile Creation and Management
  • Design the Twitter Page
  • Hash Tags

Google+ Marketing

  • Benefits of Google+ in SEO
  • Creating Profile
  • Managing Connections
  • Creating Google+ Page
  • Enable Authorship on Site
  • Google+ Groups

Social Bookmarking and Social Sharing

  • Web 2.0 Social Bookmarking Sites
  • Using Stumble Upon
  • Scribd
  • Pinterest
  • Hub Pages
  • Slide Share

Video Marketing

  • Creating Account and Channel in YouTube, MetaCafe etc
  • Designing the YouTube Channel
  • Promoting videos on YouTube
  • Monetizing the YouTube Channel

Blogging

  • Why use blogging
  • WordPress Blogging Platform
  • Blog Promotion
  • Guest Blogging

Email Marketing

  • Importance of Email Marketing
  • Popular Email Marketing Software
  • Configuration of Email Marketing

Online Reputation Management

  • What is ORM
  • What is the need of ORM
  • Commons mistakes made by the website owners

Mobile Marketing

  • User Acquisition
  • Engagement
  • Conversion
  • User Acquisition
  • Engagement
  • Conversion
  • Mobile Platforms
  • SMS Marketing Metrics
  • Mobile Apps
  • QR\ Response Code Metrics
  • Mobile Advertising Metrics
  • Mobile Platforms
    • SMS Marketing Metrics
    • Mobile Apps
    • QR\ Response Code Metrics
    • Mobile Advertising Metrics

Affiliate Marketing

  • Raw Data vs. Derived Data
  • Measuring Affiliate Programs
  • AOV / AOS – Average Order Value / Average Order Size
  • ROAS – Return on Advertising Spend
  • ROI – Return on Investment
  • EPC – Earnings Per Click
  • Reversal Rate
  • Conversion Rate
  • Impression
  • Attribution

Digital Display Marketing

  • Remarketing Campaigns
  • Cross Device Marketing

  • Training by Working Professional from MNC companies
  • Project guidance taken care by IT Experts
  • One can easily get placed with tied up companies
  • Classes on sample projects & assigned to work with live project
  • Proper training for your bright future

  • 30 Days

  • Any graduates
  • Freelancers
  • Web designer/developer
  • Web master / Digital Marketing Executive

  • Firstly, One should be keen to learn
  • Working Knowledge in Computer
  • Working Knowledge in Internet

Courses Features
  • Well-structured and industry-relevant course curriculum
  • Experienced and dedicated faculty members
  • Exposure to live projects from day one
  • Periodic evaluation and feedback
  • Placement assistance on successful completion
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